SPONSORSHIP IN SPORT Sports Sponsorship is the financial support for a Sport. It can be Event Organisation Performer Sponsorship happen at all levels of sport. Sponsorship can be financial or in-kind payments. Sponsorship means both parties receive benefits from the agreement. ITEMS Types of sponsorship Individuals – Display a logo, wear a particular brand, endorse products, pay training, competition and travel costs. Teams and clubs – Wear kit, display banners, have a company name for the team or for the ground or for a stand/court in the ground, pay competition and travel costs. Sports – Rename competitions, cups and leagues, brand their development programmes, improve facilities. Events – Allow use of their logo on sponsors' products, provide free products to participants, and fund the running of the event. Benefits for sponsors Raises awareness of their company or brand Advertises products and services. Promotes a positive and ...